General Admission

General Admission to the parade is open and free to the public.

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Grand Stand Tickets

Reserved Grand Stand Tickets Will Go On Sale in October.

• Buy Online
  You will be able to just click, buy, print and bring your ticket to the parade!
• Tickets can be transferred by email and lost or stolen tickets can be reissued.

Ticket Holders

• Seating tickets are available on a first-come, first-serve basis and are not refundable
• The Grandstand Tickets seating area is in the TV Production Zone, which is located in front of Minute Maid Park on Texas Avenue between Jackson and Avenidas de las Americas
• Scheduled performances will stop in the TV Zone
• The Turkey Seats are located outside of the TV Production Zone on Texas Ave between Hamilton and Avenidas de Las Americas and also on Texas between Jackson and Crawford.
• Performances are not scheduled to stop in front of the Turkey Seats, but you will have a guaranteed seat and great viewing as the parade passes by.
• Reserved seating areas open at 7:00am on parade morning.
• You may sit anywhere in the section - NO ASSIGNED SEATS.
• Children must have a ticket unless they can sit in adult's lap.
• Please be in your seats by 8:30am parade morning.
  

Exclusive VIP Opportunity.

The H-E-B Holiday Parade is celebrating 61 years in Houston! To commemorate our 61 years, the Parade is offering a special Anniversary Parade Package to include FRONT and CENTER seating in a reserved area to see the newly-designed floats and spectacular entertainment for the 61st Annual H-E-B Holiday Parade! Truly, the best seats on the street!

Included in the seat fee:

• Reserved parking
• Boxed breakfast provided by Taco Cabana
• Commemorative T-Shirt
• Reserved Seat - Seats are located on South Side of Texas Avenue at Avenida de las Americas, directly across from ticket box offices at Minute Maid Park
  

Handicapped Seating

• A special Handicapped Section is available at front and center.
  These are chairs seats, but sold at grandstand prices as they are located front and center of the parade, in an area where bleachers would normally be constructed.
  The Handicapped Section will be located on the South Sides of Texas at Avenida de las Americas. Ushers will be there to assist you to your seat.