Float Sponsorship

• One of six to eight giant Italian style papier-mâché, animated floats.
• Highest visual and script exposure on television and on the street.
• Opportunity for employees or clients to ride the float, other public relations/media opportunities.

• Opportunity to incorporate product or service within the theme of the individual floats.
• Opportunity to “own” a piece of this established, loved tradition and achieve television exposure in approximately a dozen markets in Texas and beyond.

  Price Range: ………………………………. $25,000 to $40,000

Balloon Sponsorship

• One of six giant helium balloons flying high in the sky on Thanksgiving morning.
• High visual and script exposure on television and on the street
• Opportunity for employees or clients to guide the balloon throughout parade route.
• Opportunity to incorporate a product or service within the theme of the individual balloons.

• Opportunity to “own” a piece of this established, loved tradition and achieve television exposure in major markets in Texas and beyond.
• Balloons available incorporate fun and themes appropriate for children.

  Price:………………………………………. $8,000 to $15,000

• Parade sponsors such as McDonald’s and Theatre Under the Stars either create or work with us to co-create smaller floats or appropriately decorated vehicles to serve as commercial entries in the parade.
• We have also had sponsors provide NFL mascots, Mervyn’s Frosty the Snowman, etc.
• Opportunity to incorporate product or service within the theme of the individual entry.
• Opportunity to “own” a piece of this established, loved tradition and achieve television exposure in approximately six markets in Texas and beyond.

  Price Range:…………………………………. $4,000 to $12,000

Marching Bands/Cheerleaders

Marching band or cheerleaders sponsorship provides high visual and script exposure on television and on the street.

• Opportunity to incorporate product or service within the theme of the individual entry and show support of student/youth participation in the parade and in the community.
• Opportunity to “own” a piece of this established, loved tradition and achieve television exposure in major markets in Texas and beyond.

Price Range:…………………………………. $5,000 to $7,000

• Golf cart sponsorship provides good visual and script exposure on television and on the street.
• Sponsor signage would be placed on approximately 10 golf carts which are moving up and down the parade route before and after the event.
• A creative, eye-catching way for a sponsor to promote its brand before an audience of 400,000 on the streets.
• Opportunity to “own” a piece of this established, loved tradition and achieve television exposure in major markets in Texas and beyond.

  Price Range:…………………………………. $5,000 to $7,000

• During the past several years, a number of non-profit organizations such as Theatre Under the Stars, the Salvation Army and the Indo-American Federation have joined the ranks of parade participation as part of their community awareness programs.
• The parade organization, also a non-profit, offers a special discount rate for these groups and to ensure that their entry is part of the television broadcast, which reaches millions all over Texas and beyond.
• Major community awareness opportunity with television exposure.

  Price Range:…………………………………. $4,000 to $6,000