General Information

The Houston’s Thanksgiving Day Parade began in 1949, when Santa arrived at Union Station and rode his sleigh to the downtown Foley's. That led to a 44-year tradition – the Foley's Thanksgiving Day Parade. In later years, Bank United and Washington Mutual each claimed the title sponsorship. In 2006, H-E-B was named the new title sponsor of the parade. The Parade also received a new look and logo, and is now referred to as the H-E-B Holiday Parade.

Houston’s Thanksgiving Day Parade, known as the H-E-B Holiday Parade, is now a 61-year-old holiday tradition, showcasing the Houston community to more than 400,000 parade-goers lining the streets on Thanksgiving morning.
In addition, nearly 2 million people view the Parade via live broadcast on KHOU-TV (CBS affiliate) in Houston and syndication in Dallas, San Antonio, Austin and several other cities in the region.
We use "Holiday" in order to promote Houston’s Thanksgiving Day Parade to these syndicated markets, via television broadcasts, beyond Thanksgiving Day. We use both "Thanksgiving" and "Holiday" in promoting Houston's annual Thanksgiving Day Parade. You will still see “Thanksgiving” in signage in the parade entries and in the narrative of the television commentators, for example.
We are proud of the Thanksgiving Day Parade and have no plans to drop the association with the venerated American holiday tradition.

The parade is telecast live locally on KHOU-TV, Channel 11 and is syndicated in many other major markets throughout Texas and beyond.

The Parade begins at 9:00am on Thanksgiving morning, Thursday, November 25, 2010 in downtown Houston.

Parade is free to the public anywhere along the parade route outside of the TV Zone. A limited number of reserved bleacher seats in the TV Zone are available for purchase. Proceeds from reserved seating ticket sales benefit the Houston Festival Foundation, Inc. education programs reaching more than 1,450 public schools each year and the Houston Chronicle Readers are Leaders literacy program

Official Hotel

Enjoy the Hilton Americas-Houston special Thanksgiving Parade rate starting at $111 (taxes not included).

This rate will be available November 24-27, 2010. Guests can enjoy complimentary use of our indoor pool offering you a panoramic view of the city or indulge yourself at our spa. In room dining available 24 hours, or visit one of two restaurants.

To make your reservation call 1-800-236-2905.